At RSAC 2026, Snyk set out to elevate its presence with an experience that would draw crowds and keep them engaged. The result was a high-energy, interactive activation that blended physical play with digital technology.
The Challenge
Raising the Bar on a Standout Presence
Snyk came to Elevation3D with a clear objective: enhance their presence at RSAC 2026 and take their established look and feel to another level. The goal was to design an experience that would instantly draw attendees in, while also designing an experience that could handle high traffic and encourage meaningful interaction. The solution needed to feel fresh, globally relevant, and seamlessly aligned with Snyk’s brand, all while delivering measurable engagement at scale.
Highlights
A Crowd-Driving Experience That Delivered Energy and Impact
Elevation3D delivered an experience for Snyk that combined visual impact with intuitive interaction, resulting in one of the most highly trafficked booths at RSAC 2026. The soccer activation created a natural gathering point, drawing attendees from the aisle and encouraging repeat participation.
- Interactive soccer digital activation blended physical gameplay with responsive LED technology
- Real-time leaderboard created a competitive, social experience that encouraged attendees to return and improve their scores
- Intuitive user experience enabled quick participation and repeat play
- Strong spectator appeal drove crowd formation and extended dwell time
The Solution
A Physical Digital Experience That Drives Engagement
Elevation3D approached the design with a focus on interaction, visibility, and scalability. With appearances by soccer legends Brandi Chastain and Tim Howard, the team translated a familiar, accessible activity into a digitally enhanced brand experience, balancing play, technology, and storytelling.
Interactive LED Soccer Goal Experience
Elevation3D designed a large-format LED soccer goal that served as the centerpiece of the booth. Attendees kicked foam soccer balls at targets on a lidar-sensored LED wall. Combining physical play with real-time digital scoring, this direct interaction created an immediate and memorable connection between the participant and the brand.
Branded Digital Environment and Feedback System
Beyond individual participation, Elevation3D ensured the experience worked at scale. The activation was highly visible from the aisle and engaging to watch, naturally drawing crowds. Game mechanics focused on accuracy, and competition encouraged repeat play, increasing dwell time and overall booth impact.
Designed for Visibility and Repeat Engagement
Beyond individual participation, Elevation3D ensured the experience worked at scale. The activation was highly visible from the aisle and engaging to watch, naturally drawing crowds. Game mechanics focused on accuracy, and competition encouraged repeat play, increasing dwell time and overall booth impact.
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