Before the biggest football weekend of the year, DAS Technology transformed its presence at NADA into an immersive, high-energy experience that drew steady traffic through a unique football theme.
The Challenge
Fueling Engagement Through Game Day Energy
NADA brings together thousands of dealers and industry leaders in a fast-paced environment where attention is limited. DAS Technology wanted a fresh approach at NADA by creating a Super Bowl theme while elevating engagement beyond previous shows. They partnered with Elevation3D to design a booth that stood out in the noise and drove meaningful conversations around their tools and dealership strategy solutions.
Highlights
DAS Technology turned its booth into a destination by connecting the excitement of a football weekend with hands-on engagement. The experience encouraged attendees to stop, play, and stay longer, creating natural openings for deeper conversations with the DAS Technology team.
- A football throwing activation where attendees tested their skills for prizes and giveaways
- A game day inspired floor design that transformed the space into a full football field environment
- Flexible seating and demo areas designed to support continuous meetings
- The DAS Technology team wearing jerseys to bring the game day experience to life
The Solution
An Immersive Game Day Booth Experience
With Elevation3D, DAS Technology brought a booth experience that merged entertainment with purpose. Every element was built to capture attention quickly, invite participation, and transition seamlessly into meaningful business conversations. The space balanced high energy activation with structured areas for demos and meetings, ensuring the booth performed as both an experience and a sales environment.
Football Throwing Activation
Central to the experience was a football throwing challenge where attendees aimed for targets to score points and win prizes and swag, including VIP passes to the after party. The activation generated immediate excitement on the show floor and served as a natural conversation starter for the DAS Technology team. Its competitive format encouraged repeat participation and helped sustain consistent traffic throughout the event.
Game Day Booth Transformation
Elevation3D helped transform the space into a fully immersive football field experience, featuring turf style flooring complete with white yard lines and numbers layered across the footprint. This thematic environment elevated the visual impact while maximizing the use of existing booth structure. Integrated seating and demo stations were thoughtfully placed to support continuous meetings and product walkthroughs without disrupting the flow of the activation, keeping the space both functional and engaging.
By merging a high energy football themed activation with a strategically designed booth, DAS Technology created an experience that captured attention, encouraged participation, and supported real business outcomes. In collaboration with Elevation3D, the result was a standout presence at NADA that turned game-day excitement into meaningful conversations about AI driven solutions.
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