FM Global
Custom Exhibit + Immersive Content Creation
Project brief
FM Global is a prominent brand within the insurance and risk management industry and is heavily sought out on the trade show floor. They wanted to create a new interactive experience that would reinforce their brand as a forward-thinking leader in research and partnership.
At its largest, the exhibit would display at 20’x80’, but needed to be modular and scalable to 20’x30’ and 40’x50’ configurations as well, without sacrificing core experiential elements. FM Global tasked Elevation3D with designing and constructing a new exhibit as well as concepting and developing the technology experience for their exhibit.
The exhibit
There were several unique messages to convey to FM Global’s audience, including a first-of-its-kind research campus, a new facility in Asia-Pacific, and the unique roles of the FM Global team. Without a tangible product to display, their story and services needed to be communicated in a unique, memorable way.
Exterior
Elevation3D created a cohesive exterior concept, using LED tiles on the exterior of five archways to play a series synchronized videos featuring actual FM Global employees. The videos included both live action and animated graphics that were eye-catching from all angles of the booth exterior. Continuing the exterior content, interior arches displayed an interactive carousel from which audiences used gesture-based technology to select a team member and play a video, all of which was captured by Elevation3D.
Key Features
- Scalable from 20’x30’ to 20’x80’
- Custom media content creation
- Immersive technology
- 198 LED tiles
- (2) Best of Show Awards
Interior
Moving toward the center of the exhibit, a touchscreen monitor allowed audiences to select a tour of the multi-faceted research campus in the United States, or the new facility in Asia.
Each campus tour was displayed on a large LED monitor and included several videos that utilized both B-roll footage and 2D graphics to highlight the key features and research benefits of each campus. In addition to the composition, editing, and graphics for each video, Elevation3D also provided the scriptwriting and voiceover recordings.
Vibrant 2D graphics capturing key brand messages were also incorporated throughout the space. A hospitality area featured tablets where guests could choose to experience the content from all of the other archways, as well as additional digital information either on their own or with an FM Global staff member.
Content Creation
In addition to the media content created for the exhibit, Elevation3D also created a promotional video that was used on the event channel at host hotels as well as throughout the exhibit hall.
This engaging and attention-grabbing exhibit was scalable to several footprints. It not only impressed audiences and competitors alike, but it also received Best of Show at RIMS 2019 where it debuted.
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