Elevating Your Brand Story with Technology
On the busy trade show floor, how can you ensure your brand story stands out and your product is remembered? Immersive technologies and new products are taking the exhibit experience to new heights, boosting customer engagement and creating touchpoints that are fresh, surprising, and ultimately, unforgettable.
Integrated products and tech solutions are turning static booths into captivating experiences, and elevating brands in new and exciting ways. Tempting as it is to use everything, everywhere, all at once, it’s not a one-size-fits-all application. Thoughtful consideration of when and how to use each integration ensures that our clients showcase their story organically and stay true to their brand.
Plan with a Purpose
Identifying the purpose of each brand activation is an essential part of the planning and ideation phase. What story are you hoping to tell about your company and brand? Are you launching a new product? Defining your objectives will help to shape the experience you are creating for your audience and inform the types of integrations that make sense for each event.
Your goals will guide your strategic approach, shaping your exhibit design, content choices, and of course, technology integration. The tools you choose to incorporate should help generate buzz around your exhibit and draw in customers, but also feel authentic to your brand to strike the right tone. With this in mind, we’ve selected three incredible products that, when properly executed, exemplify the benefits of technology integration. Read on to learn more.
Swipeable Screens & Tactile Touchscreens
Companies like Ideum and MultiTaction are transforming screens into immersive digital tools that tell stories and maximize audience engagement through touchable screens. Built to be used in social environments, touch tables encourage interaction through the irresistible allure of bright colors and intuitive screens, transforming passive visitors into active participants – even recognizing physical objects when they’re placed upon them. Whether you’re showcasing a dynamic product catalog, offering a touch-driven presentation, or gamifying your content for increased engagement, these displays provide an interactive stage for your story.
Hypnotizing Holograms
Once reserved for celebrities and artists, holographic technology is making its way onto the trade show scene and bringing with it endless opportunities. Besides the wow-factor impact, holographic technologies like Proto and HYPERSVN go beyond flashy experiences and can serve as tools to educate visitors and amplify your narrative. With the power to project a real-life, real-size, holographic display, simulate product interactions, and provide a personalized experience, holograms offer an opportunity to surprise and delight customers while delivering your brand message.
Showstopping (LED) Screens
Looking to inspire curiosity and connect with customers? Larger than life LED panels are an amazing way to make a statement while showcasing your brand content and creativity. Products from retailers like Dynamix-Pro and BeMatrix LED offer powerful visuals while providing adaptable infrastructure and content options. A big screen is an incomparable canvas to show off customized, relevant content – videos, animations, infographics – and can speak volumes about your brand and form an integral part of your narrative. Good content – illuminated by the power of pixels and light – creates connection, sparks conversations, and drives engagement, making the technology and design aspects of your exhibit even more impactful. Our recent integration for OwnBackup at DreamForce utilized BeMatrix curved geometric tiles to emulate an oversized book – creating a customized and eye-catching experience for visitors.
Make Tech Work for You
Technology integration for exhibits is not about tacking on the latest gadget or gimmick to your existing structure; it’s about amplifying your brand story and captivating your audience to create a lasting impact. When thoughtfully selected and seamlessly integrated, tech-forward products can serve as the foundation of a customer-centric marketing strategy, and provide a unified, engaging, and memorable trade show experience.
Every element you choose to incorporate – from creative content to technology and design – is an opportunity to shine. Making sure your exhibit rings true not only to your brand but to your
