Blackmagic Design partnered with Elevation3D to create a booth experience that moved beyond traditional product display.
The Challenge
A Live Look at Video Technology
What does it take to turn a booth into an interactive studio that lets attendees experience video tech in action?
Blackmagic Design demanded more than a static showcase. Their tools are designed for professionals working in real-world production environments, and the booth needed to mirror that reality. Designed as a garage scene, it demonstrated a full range of products, from cameras to color correction systems, in a visually compelling, technically precise space that reflected Blackmagic’s focus on craftsmanship, innovation, and authentic storytelling.
Highlights
The booth combined storytelling, design, and live tech to give attendees the chance to operate cameras, test color correction, and explore the products in real-world scenarios. Every detail was deliberate, turning a simple demonstration into an immersive experience.
- A fully realized motorbike workshop set inside an aged garage environment
- Live camera systems capturing activity within the booth in real time
- Seamless integration of Blackmagic’s product into the experience
- Best Event & Experiential Design Award Winner at the 2025 Best of beMatrix North America Awards
The Solution
Bringing Technology to Life Through Immersive Storytelling
Elevation3D translated Blackmagic Design’s vision into a dynamic, functional environment that blurred the line between demonstration and storytelling. By grounding the experience in a relatable, cinematic setting, the booth became an active showcase of the brand’s capabilities.
Cinematic Environment Design
The concept of a motorbike workshop within an old garage provided a rich, visual foundation. The environment drew attendees in while setting the stage for authentic product use.
Live Production Integration
Rather than relying on pre-produced content, the booth operated as a live production space. Cameras captured activity throughout the environment. This allowed attendees to see the technology perform in real time, reinforcing credibility and capability.
Seamless Technology Ecosystem
All elements of the workflow, from capture video to editing to color correction, were integrated into the booth experience. Visitors could follow the full production pipeline, gaining a deeper understanding of how each product contributes to a cohesive system.
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