Distinct branding drove the concept and production of Zerto’s island exhibit space.
The Challenge
Bold Branding Meets Flexible Design
Distinct branding drove the concept and production of Zerto’s island exhibit space. It was essential that the signature “Z” logo be a prominent design element and that the brand’s bold red color remain consistent throughout the environment.
Highlights
Scalable Exhibit Design with Bold Brand Impact
Beyond aesthetics, the booth needed to support ongoing product demonstrations, sales conversations, and promotional giveaways. The exhibit also had to adapt seamlessly between 20’x20’ and 20’x30’ booth footprints across multiple shows without sacrificing branding, meeting space, or functionality.
- Flexible, rear-lit hanging sign
- Double-sided workstations
- LED monitors and lighting
- Seamlessly integrated storage space
- Scalable without sacrificing components
The Solution
Brand Power, Built to Scale
Scalable Design Built Around the Brand
Elevation3D developed a custom island exhibit that brings Zerto’s bold branding to life while supporting engagement from every side of the space.
Iconic Overhead Branding
A rear-lit fabric hanging sign anchors the exhibit and forms the signature “Z” as the eye moves through the design. Interchangeable SEG fabric panels allow graphics to be updated easily, while sheer fins add depth and dimension.
Demonstration-Ready Workstations
Double-sided workstations with LED monitors and integrated cabinetry create dedicated areas for product demonstrations. Built-in literature pockets make it easy for the sales team to share information during conversations with attendees.
Smart Storage and Engagement
High-top tables provide space for informal meetings, while a custom t-shirt display doubles as the front wall of a concealed storage closet. Built-in steps allow the team to quickly restock giveaways from inside.
Consistent Branding, Flexible Layout
Every material—from graphics to fabrics and carpet—was carefully selected to ensure Zerto’s signature red remained consistent throughout the space. The core components were positioned off-center, allowing the booth to scale between 20’x30’ and 20’x20’ layouts without sacrificing design impact or functionality.
Featured Projects
View examples of our award-winning immersive environments that captivate audiences and build brand loyalty that lasts.
View All Projects